Cushion Foundation Collaborations

Cushion Foundation Collaborations

1. LANEIGE meets fashion with PLAYNOMORE collaboration

‘LANEIGE MEETS FASHION’ is a collaborative project run annually by LANEIGE in conjunction with fashion brands. Its collaboration with leading Korean beauty brands and trendy Korean fashion has caused a sensation, not only in Korea, but throughout the world.

This time round, LANEIGE has teamed up with PLAYNOMORE for an exciting and unique collaboration that represents all things playful, fun, and positively irresistible.

This playful collaboration consists of four specially designed LANEIGE products, each adorned with images of SHYGIRL wearing  LANEIGE cosmetics. Besides LANEIGE’s best-selling BB Cushion, the collaboration includes Intense Lip Gel, BB Cushion Pore Control, and Jet Curling Mascara.

*LANEIGE X PLAYNOMORE Collaboration Collection
  1. LANEIGE BB Cushion - 6 in 1 multi BB Cushion with whitening + UV protection + moisturization + makeup + sweat-proof + cooling effect. 
  2. LANEIGE BB Cushion [Pore Control] - 6 in 1 multi BB Cushion (matte type) has a refreshing oil-free finish that takes care of your pores. 
  3. NEW LANEIGE Intense Lip Gel - Super gloss, super coloring and super moisturizing lip gel that’s like a gel nail polish on your lips. 
  4. LANEIGE Jet Curling Mascara - Ultra-light and high-performance water-proof curling mascara with a texture that’s lighter than water and with an ergonomically made brush that fiercely curls up the eyelashes. 

If you didn’t already know, PLAYNOMORE is a Korean brand designed by Chae-yeon Kim, whose signature SHYGIRL square tote bag has garnered a huge following amongst Korean celebrities and models. (source from Engracia Ang. Thanks!!)

2.VERITE UV Multi Cushion Limited Edition - Wonder Story

If you're new to VERITE (one of Amore Pacific brands), here is some information. Verite Cushion Foundation which has got popular in a short period of time, also received the Best Cushion award in the 8th Allure Korea Best of Beauty 2014 lineup.

The limited edition 'Verite UV cusion RX - Wonder story' -which has upgraded coverage & long-lasting effect and particulary good for Summer Season (more matte compares to Verite DX) is designed by Korean Illustrator Eunah Hwang who is well known for her book cover designing.

Product officially sold from 1st September and we ordered some, too, as well as 'LANEIGE X PLAYNOMORE BB Cushion'. Available from Mid September in our store.

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